TransUnion is acquiring Qsent

Qsent is a company that keeps an up to date database of people’s most current contact information. They also are supposed to be working on what some call a do-not-call registry especially for cell phones. Actually, the deal is that the mobile phone operators appear to want to include every cell phone into a centeral 411 registry which can be sold to telemarketers. Qsent would be the folks that maintain the database on behalf of the mobile phone companies. Read the Qsent CEO’s testimony before the U.S. Senate Committee on Commerce, Science and Transporation in 2004. I’d like to hear from Jim Malmberg if he knows more about this 411 cell phone registry.

Portland Biz Journal has more on the aquisition.